About Sunny Cal Farms
Sunny Cal isn’t your typical produce broker. They’ve built their business by sourcing year-round table grapes and specialty items with standout flavor, freshness, and character - products others often overlook. What sets them apart is their fluency in two worlds: growers and buyers. Sunny Cal’s deep relationships in California allow them to distribute efficiently while maintaining strong relationships on both ends of the supply chain.
The Need
Even with their deep understanding of both growers and buyers, Sunny Cal’s internal operations were held back by one thing: the absence of a modern produce-specific software truly built for their use case. Coupled with increasing traceability requirements.
“Iʼve looked under every rock for fresh produce software, but they didnʼt actually provide the automation or flexibility we found with Agriful.ˮ
CJ Buxman
Owner of Sunny Cal Farms
Key Pain Points
Generic ERPs fell flat
Most systems are not built for the complexities of fresh produce, especially marketers and brokers)
Price-prohibitive “industryˮ tools
The few produce-specific platforms that did exist started at $35,000-$50,000, putting them well out of reach for a growing company.
Budget tools = manual chaos
The “affordableˮ options lacked automation, forcing SunnyCal to manually enter data and stitch together processes that broke down at scale.
How Agriful Delivered
Agriful brought together the tools and insights our customer needed to modernize their operations. By replacing outdated processes with a unified, easy-to-use platform, they were able to manage orders, inventory, and accounting in one place.
Price and performance sweet spot
It hit the mark on both budget and functionality
Automation that saves hours
Tedious, manual tasks like Purchase Order creation, grower settlements, and customer invoicing are now streamlined.
Fast onboarding and easy use
Sunny Cal got rolling on Agriful quickly, in weeks, not months, with minimal friction.
“Weʼre no longer spending hours each day re-entering data and tracking shipments in spreadsheets. Agriful took all those little tasks and wrapped them into one smooth process.ˮ
CJ Buxman
Owner of Sunny Cal Farms
Quantitative Results
Time savings
CJ now completes sales and purchase orders in half the time compared to their previous process. Even more impressively, Grower Settlements are processed 90% faster, allowing the team to focus on higher-value tasks instead of repetitive admin work.
Error reduction
With automated workflows and all data stored in one centralized system, CJ reports a noticeable drop in manual errors — improving accuracy and reducing time spent on corrections.
Cost-effectiveness
By switching to Agriful, CJ eliminated the need for multiple disconnected tools. They streamlined operations without increasing costs, making it a scalable and budget-friendly solution.
“Weʼre just scratching the surface. Thereʼs a lot more we can do with Agriful, and weʼre excited to get there.ˮ
CJ Buxman
Owner of Sunny Cal Farms
What’s Next?
For SunnyCal, Agriful isn’t just software — it’s a strategic growth partner. As their business scales, they’re leaning into Agriful to drive efficiency, insight, and long-term success.
More automation, less overhead
SunnyCal plans to further automate key processes like grower settlements and quality control workflows, reducing manual effort and freeing up the team to focus on expansion.
Smarter, Data-Driven Decisions
With access to real-time operational data, they’re looking to optimize deal margins, improve forecasting, and make faster, smarter decisions using Agriful’s Business Intelligence suite.
Scalable Systems for Growth
As they grow their network of growers and buyers, SunnyCal relies on Agriful’s robust infrastructure to ensure their systems can scale — without bottlenecks or expensive migrations.